CHALLENGES
SoCo aimed to revolutionize how creators manage their businesses, but their initial branding and platform lacked clarity. Positioned as a simple “link-in-bio” tool, they struggled to differentiate themselves from competitors like Linktree and Upwork. High friction in the user experience further limited engagement and growth.
INSIGHT
PLAYERTWO recognized that SoCo’s true value lay in its ability to simplify contracts, foster community, and empower creators to turn followers into clients. A clear focus on “social contracts” and a user-centric approach could position SoCo as an essential platform for emerging creators.
SOLUTION
PLAYERTWO overhauled SoCo’s brand identity with vibrant visuals, updated messaging, and a streamlined user experience. Detailed wireframes improved onboarding, automated contracts, and discovery call workflows. Community-driven marketing emphasized SoCo’s role as a creator-first platform.
IMPACT
• Increased sign-ups and active users through a seamless onboarding process.
• Positioned as a trusted ally for creators, differentiating from competitors.
• Opened new partnership opportunities with local creative hubs and events.
“PLAYERTWO helped us realize our potential beyond a link-in-bio app. Their guidance transformed our approach and gave us the direction we needed to grow.”
– Kabir, Co-founder of SoCo